la butxaka

TOBACCO & ACCESSORIES

2007-07-10T02:27:00.001-07:00

"Hands". Print campaign for the Republic Technologies group. Creativity, Art Direction, Typography. Design by VASAVA (www.vasava.es)
Black Thinking Website. Version 2.0 of the first one. Stronger, better not that fast. Idea, creativity, art direction. Designed & developed by InocuoTheSign (www.inocuothesign.com).
Black Thinking Collection designs. Mosaic of the stickers included in the Premium booklets. Idea, creativity & art direction. Design by: conspiracystudio.com
Black Thinking Merchandise. Collection of 3 Tees for the BTK collection. Creativity & Art direction. Designed by: Conspiracy Studio.
"Blackthinking TV" Viral campaign for OCB rolling paper. Series of 5. Idea, creativity & art direction. Produced by Boolab (www.boolab.tv)
"Horizons" Print campaign for OCB X-Pert. Rolling paper. Idea, creativity & art direction.
"Flying paper". Print campaign for an improved rolling paper from OCB, named "X-Pert" (thinner and lighter). Idea, creativity & art direction.
Republic Technologies website. Art direction. (www.therepublicgroup.net) Designed & Developed by Vis-tek (www.vis-tek.com).

SELF PROMOTIONAL / CORPORATIVE

2007-07-10T02:11:00.001-07:00

"Moneda". Corporate campign for AECC (Spanish Association Against Cancer) calling for donations ("Your collaboration keeps us alive"). Art direction. Director: Jordi Aranyó.
"Hands". Corporative campaign for the quality procedures company Applus. Art direction with Xavi Solé.
"Glasses". Corporative page for the Agbar Comany (water management), cellebrating de 140th Aniversary, and recalling the shape of the recently built Agbar Tower.
"Water Drops". Print campaign cellebrating the Environment day. Art direction. Illustrator: Oriol Nin.
"Tap". Print campaign for Agbar, communicating the sea tratment division. Design & Art direction.
"Pumpkin". Print. Communicates de Agro Division from Agbar. Idea, creativity & Art direction.
"Water drops" Outdoor (pitch) campaign for Agbar. Art direction, design & illustration.
"Gnus"(rough). The idea was to show an image that talked about independence, in the days of big communication groups. Art direction.

LEISURE

2007-07-10T02:09:00.000-07:00

"Teardrop". Campaign for the new classical concerts season in the Auditori, Barcelona. The copy talks about the difference between listening and feeling the music (the word "sentir" in catalan means both things). Idea, creativity & art direction.
"Hands" Print campaign. First of a 4 series. Keyvisual plays with the Forum of the Cultures logo (2 hands meeting), and helps us explaining the classical concerts that will take place during that important event in the Auditori of Barcelona (2004). Creativity & art direction.
"Post-its"(rough). Print campaign. Spread. For Montjuïc, a mountain in Barcelona where you have a huge leisure offer. The group of Post-its looks like the shape of the mountain. Art direction.
"Reborn". Poster Campaign for a Gym. Creative & art direction. Photographer: Carles Nin.

TRAVEL

2007-07-10T02:01:00.000-07:00

"Pregnant" (rough). Print campaign for the touristic department of Fiji Islands. Being there is being in a very warm and confortable place you've already been. Idea, creativity & art direction.
"Ying yang" (rough) Print campaign for Riu, Chain of Hotels & Resorts. Spread. With Riu, it's all about pleasure, places, service, experience... Pay off: "It's always a pleasure" (for you to be there, and for us to have you". Idea, creativity, art direction.
"Planet". New look/design proposal for e-mailings. Rough. Art direction, design & illustration.

FOOD & DRINK

2007-07-10T01:55:00.000-07:00

"Kra-ka". TV campaign for a snack (peanut with a cracking cover). It shows us 3 situations where someone is "cracked"(broken), with a funny key-audio that links to the cracking/crunchy product.. Idea, creativity & art direction.

OFFICE EQUIPMENT

2007-07-10T01:46:00.001-07:00

"Wedding ring" Print campaign for a gold marker (loveproof). Bronze Cannes 2007, finalist LIAA 2006, finalist World Press Awards 2006, Lürzer's Archive Published 2006. Art direction with Alex Martín.
"Millimiters" (rough). Idea, creativity, art direction & illustration.

JEWELRY

2007-07-10T01:07:00.001-07:00

"Chemistry" & "air" (roughs). Print campaign (spec) for a Barcelona based jewelry. A funny exercise with creativity from the living legend of the Rock'n Sofa: Toni "I'll do it 2morrow" Tugores. Art direction.

COSMETICS AND PHARMACEUTICAL

2007-07-10T00:44:00.000-07:00

"Stains" (spec). TV campaign for new lenses with an "auto-cleaning" treatment. Art direction.
"Invisible". TV campaign for new lenses with an "auto-cleaning" treatment. Idea, creativity & art direction.
"Gay day". Print campaign cellebrating june 28th, day of the gay pride. Bronze Epica Awards 2004. Finalist El Sol 2004. Art direction (idea Yoryo Hortroylá, and Fernando García (ex-flying burrito brothers) co-pilot art director).
"Bookmark" (rough). Print campaign for thinner organic lenses. Idea, creativity & art direction.

ALCOHOLIC DRINKS

2007-07-10T00:26:00.000-07:00

"Shadows" TV campaign for a white wine of Torres. Art direction.
"Bubble". Viral campaign for Sputnik, vodka flavoured beer. Idea, creativity & art direction.
"Cork". Print campaign for Viña Esmeralda; a sofisticated, perfumed and feminin white wine. Idea, creativity and art direction.
"Matador" Print campaign for a very typical spanish red wine from Torres.
"Somelier". Outdoor campaign for Export, a beer with 3 malts and double fermentation. Again, a privilege working with the "king of cocarrois", Toni Tugores. Art direction.
"Collar". Print Campaign for the Catalan Cava Brand: Parxet. Idea, creativity & art direction. Photographer: Carles Nin.

AUTOMOTIVE

2007-07-10T00:05:00.001-07:00

"La Rana". TV campaign comunicating the special conditions in price by Skoda. Idea, creative direction, art direction. Motion graphics by Pornographics.
"Particular". TV campaign for Skoda Fabia SPIRIT based on a re-visited child's song adapted to an Electropop style. Idea, creative direction, art direction. Garage FIlms production.
"Tango". TV campaign for the stylish Skoda Superb. Art direction with Xavi Solé.
"Cavemen". TV campaign for Skoda Fabia SPIRIT (which is full equipped). Art direction.
"Good day". TV campaign for Skoda range. Creativity & art direction.
"Swift". TV campaign for the Skoda Octavia, a diesel that consumes less than a bird and flies further. Nice CGI experience (for the bird). Creativity & art direction.
"Orion" (rough). Print campaign for a yacht dealer. Another working tandem with the "Panades Master" Toni Tugores. Art direction.
"Pulpo". Spread. Print campaign for the whole Catalunya Skoda Dealers. 2006 Ampe Awards finalist. Art direction with Pau Tarragó.
"Verdes". Spread. Print campaign, cellebrating a recent article that talks very positively about the low CO2 emissions of an Octavia. Art direction with Pau Tarragó.
"Despega" (rough). Print campaign for a 190 Horsepower Fabia. Idea, creativity and art direction.
"Modestia aparte". Print camapign for the new Superb Combi. Idea, creativity & art direction.
"Centro". Print campaign for a new dealer's shop in the "center" of Barcelona. Idea, Creativity & art direction.
"Escudo". Print campaign for the Octavia RS, the sportive car from Skoda. Idea, creativity & art direction.
"Doctor". Print campaign for the Skoda Roomster, comunicating the Varioflex system. Idea, creativity & art direction.
"Tour". Print campaign for the Skoda Tour de France Sponsorship. Idea, creativity & art direction.
"Stop". Skoda sponsorships a Concert asking for peace. Creativity, illustration & art direction.
"Pillow" (rough). Print campaign for a 200 Horsepower Skoda Octavia RS. Art direction.
"Lucky". Print campaign communicating price of the Skoda Superb. creativity uses a dictionaire definition of lucky. Idea, creativity & art direction.
Some pictures we shot for Octavia Catalogue, Skoda SCOUT (rigshot) and for dealers communication (front of the car and car lights). Photographed by Steffano Morini (catalogue and Scout) and Carles Nin (dealers). Art direction.
"Casualidad" Print campaign for Skoda Scout. Art direction. (Photographers: Steffano Morini & Lucia Carretero)
"Estopa Posters". Illustration, design & art direction. Print campaign, faking posters of the famous spanish rock band Estopa, endorsing the Skoda Fabia.
"Park Assist" Print campaign (poster) communicating the Skoda Superb Park Assist System. Creativity (with Aitor Borras) & Art direction.
"Mobile" Print Campaign for the Face Lifted Skoda Octavia. Idea, Creativity & Art Direction.
"Black Belt". Print Campaign for the sponsorship of a Driving School in Valencia. Idea, creativity & art direction.
"Graffiti". Tactic Billboard for Skoda Fabia. Art direction. Design Studio: Hamo.
"Graphic". Tactic billboard for Skoda Fabia. Creative & art direction. Designer: Aitor Rollan.
"Yeti-IMaginarium" Billboard for the join venture with the toy manufacturer brand: Imaginarium. Creative & art direction. Modelling & 3D: Juanita Motion / 23 lunes.
"Quartet". Sponsorship for the San Sebastian Jazz Festival. Creative & art direction. Illustrator: Joan Fernandez
"Fallen characters". Poster campaign for the Skoda Superb Combi's bigger panoramic sunroof. Creative & art direction. Photographer: Garrigosa Studio.